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This becomes particularly clear when marketing the two products through an online bookseller like amazon.com. It turns out that even when amazon offers a 30% discount on the digital download ebook version, about 50% of buyers of the exact same title still choose the more expensive POD paperback versionSo, not only are these people willing to pay more, but they are also willing to wait anywhere from 5 to 7 days for the POD book to be drop-shipped to them Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
These are the traditional book buying people. They want a conventional paper book that they can hold in their hands. They want to be able to turn the pages. Many of these buyers don't really understand what an ebook or digital download is all about. And, even if they do understand the "e" part of ebook they don't want to have anything to do with something that sounds so "techie". |
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