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You may have to register different versions of your domain if you are selling a large variety of products. You can do this by registering similar addresses consistent with your business and have them all direct to one website. You can increase your visibility on search engines by doing this and it gives the impression your company is a lot bigger (hence more secure and established) than what it really is. This helps to build faster credibility with your customersYou may have to register different versions of your domain if you are selling a large variety of products. You can do this by registering similar addresses consistent with your business and have them all direct to one website. You can increase your visibility on search engines by doing this and it gives the impression your company is a lot bigger (hence more secure and established) than what it really is. This helps to build faster credibility with your customers