Your domain name acts as a lure for visitors to your site. It diffuses all over the Web into various search engines, discussion boards and forums to attract users to your site. Once it draws them in, the rest of your site is responsible for selling them your idea. But this initial period of drawing customers in requires a dynamite domain name. When selecting your domain nameKeep It As Concise As Possible You have the luxury of using up to 67 characters to register your domain but only use this space if you have to. Otherwise, keep it as short and sweet as possible. Although nearly all of site visits are via click-throughs and not typed in URL’s, having a domain that’s easy to remember can help you in both your online and offline promotions. So use the keyword search wisely and use the most popular search terms for a high impact

Although there are numerous suffixes, don’t use them. Even today, the most recognizable and most associated Web address is .com so stick with what works. If you feel a compelling urge to try something different like .net, .biz, etc. run the site parallel to a .com and prove to yourself which site is performing better. Also, many web browsers will automatically insert a .com by default if the ending suffix isn’t inserted – another reason to use .comUnless you have an endless supply of time and money to spend fighting trademarked names, keep clear of other people’s identities. Use an original domain name that is rich in keyword content to attract quality traffic. If you knock off somebody else’s name/identity, it only harms your online reputation and can result in very costly lawsuits. And companies are more than willing to pay. Are you?