First of all, before taking any steps to promote your book you should be aware of your target audience, that is, who will buy your book? ‘Everybody’ is not the correct answer to this question, although it is a common answer. The more focused you are on your target audience the easier it will be for you reach them. After identifying you target audience you should try to gather as much data about them as you can. The next step should be to outline your goals and objectives, determine your budget and implement your strategies.

In this age of internet a book that is promoted through net certainly gains an added advantage over those which are not. Thus, to promote your book online, you should first of all have an exclusive website for it. Here you should display your book’s cover, excerpts, reviews and testimonials on the home page and provide links to booksellers that carry your book. Another way to get your book noticed is by including it in the Bowker “Books in Print” database. Several online bookstores use this database. If you are not building a website for your book then you can use the e-mail promotion campaign for promoting it. First of all, you should send a newsletter to your different e-mail contacts. Inform them about your book and then follow up with a compelling book sales letter.