As we all know, the best selling books are not necessarily the best ones. Thus, it depends on which book was promoted and how. It used to be a common wisdom that the only way to become a best selling author was to go through a major publishing house. However, since many years, many bestsellers have actually been self published and self promoted. When deciding whether to self publish your book or not, you should examine the advantages that successful self-publishers seem to have over their not so fortunate colleagues.

As writers have a reputation for being sensitive creatures, it should first of all be noted that those who plan to handle the marketing and publicity aspects of their book themselves should shed this image and possess thick hides. While you can be sensitive while writing your book, you have to change your approach and become practical when it comes to marketing it. You should not take any negatives personally and should feel as if all the setbacks are taking you closer to your goal