Flash and heavy image websites may look good, they often do. But how effective are they? Not as effective as you may think. Most people think once a website is created it is going to found by everyone on the internet. They couldn’t be more wrong. This article will talk about why HTML is a key to a website and its success.HTML is the only language search engines can understand, anything else is like a foreign language. Search engines cannot read flash. They cannot read JavaScript. They cannot read images. That is why you are going to want to find a web designer who is going to be able to create a strong based HTML website

You still have you Meta tags, you did remember those right? Search engines work on keywords, word that people are going to use when finding your website. If you have read my article on Better Goggle Rakings you will be familiar on this, if not, I would suggest reading that next. If your website was developed in flash, you will still have the Meta tags working for you, but those can only take you so far. Websites that are heavy or well balanced in content are better. When a website is made in flash the text is imbedded in the flash file, the swf or it is loaded externally. It is not directly in/on the page for the search engines to find. Same goes with JavaScript and images. With images you have a little lead way, the alt tag. For those of you who are unfamiliar with HTML code, the alt tag is what you code into an image. So when you hover over an image, you will see the popup with the title written in it. But if you content is on the image, forget about getting a good ranking.