HTML is great and all, but there are a few things it cannot do for you. Animations, sometimes good, but are often used wrong. Floating menus, animated menus and drop down menus. Again, these can look very good if done well, but they are invisible to search engines. Links are a big thing to them too, search engines love to see a lot of links, incoming and outgoing to websites. If you are linked with websites of a higher page rank thank you is can be better for you and help your page rank. Now with that said here are some things that HTML will give you that other languages cannot. Keyword related navigation, again, back to the links. The links on your website should relate into what they are taking you too. Sounds obvious huh? You wouldn’t believe the amount of links I have seen taking me somewhere else other than what the menu said. Real text; keyword rich, unique content that will bring your customers to your page along with good page rank from Google. Lastly, with HTML, the page is your canvas

So what’s a website with out any images? Not a whole lot in my opinion. But you just said websites shouldn’t have images on them. Wrong. I said that a website with heavy imagery is not always good. Take my website for instance, images all around you, but the pages are balance with my content, content that is keyword rich. So read some tutorials on Photoshop, slice it up and put some quality content in it and you should have a pretty effective website. Just keep in mind all of the above. Websites that look stunning are not always a good thing. Your website should look good, but it should be effective and smooth for the user to navigate through