Search engines have become a lot smarter from when websites first hit the market. You can’t repeat the same keywords over hundreds of times like you used to. Google and other search engines will see you as a spammer and ban your website from the engine. People used to trick search engines with gimmicks and tons of computer generated incoming links. This means, your website actually has to be a use to people in order to get ranked well

So now you are asking yourself, if I don’t need gimmicks to get me ranked, what do I need? Money, right? No! You don’t need money either. When people use search engines, they don’t just type in something random. They type something specific, something that they are looking for. So when your website has quality and unique content, that is what will get you ranked well. When your content is unique, it makes it stand out from the crowed and found easier. Let’s say you are looking for a salt water fish tank, you aren’t just going to search "Pet Supplies" or "Aquariums". You are going to search exactly what you are looking for, "Salt Water Fish Tanks." Makes sense right? Same premise for your Meta tag keywords, if your company is selling fish tanks, you keywords may include, "Fish Tanks", "Salt Water Fish Tanks", "Fish Supplies," "Home Aquariums." See how it all works now?