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Shopping

Building a customer base is one of the hardest thing that any clothing store or boutique faces, especially in the early days of the business. Be confident that you will succeed and make sure that you, and your employees, are friendly and knowledgeable. This will help to make your customers feel confident in their purchasing experience and in your store. When you first open throw a grand opening party and advertise with a small space in local papers and fliers. Have those that attend write their name and contact information on slips of paper for a raffle and use these to create a mailing list. Keep the mailing list active and invite any new customer to sign up with you

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Those that have such lists find that about 20% of their mailing list generates nearly 80% of their business, impressive numbers and a good impetus to grow that list as much as possible. Most importantly remember that word of mouth is your strongest advertising. For every customer that has a good experience two or three more will be directed to your shop. On the other hand each customer that has a bad experience will drive away just as much business. The power to bring people in and to help your business expand is in your hands.



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