Marketing your site is critical. It can be marketed electronically using search engines such as Google, Yahoo and MSN and/or offline using traditional advertising and promotions strategies. It's important that you think about the marketing strategy BEFORE website development, as it will impact the website development process and the technology of the final product. For example, do you plan to run Google AdWords or banner ads? If so, will those ads need to relate to specific landing pages containing enquiry forms, or would a single landing page suffice? Will search engine-driven traffic be important to you? If so, you'll need to ensure that your website is designed and developed in search engine-friendly way, and that your web copy is optimised for search engines.

Many sites feature a large number of animations and GIF images, which are distracting and poorly designed (in terms of colour and fonts), and which add an unnecessary overhead to the page (in terms of file size and speed of loading). A good website has a balance of imagery and text. Try to be aware of things like font size and how it might impact your readers. Colours, fonts and alignments should be consistent from one page to the next. The look and feel of a site needs to be simple and consistent